A Plus launches Modeal Premium Aluminium Brand to help Installers grow sales

A Plus Aluminium has launched Modeal, a new premium aluminium window and door brand designed to help installers capitalise on growing consumer demand for high-performance aluminium fenestration.

Developed as a complete retail proposition, Modeal combines British-manufactured aluminium products with a comprehensive suite of consumer-focused marketing materials, creating a powerful sales tool for installers and home improvement companies.

Manufactured by A Plus Aluminium, which has supplied premium aluminium windows and doors since 1986, the new range includes casement windows, bifold doors, sliding doors and entrance doors.  Every product is designed and manufactured in Great Britain using premium aluminium profiles and high-quality components, delivering the performance, aesthetics and reliability expected by today’s homeowners.

The launch comes as aluminium continues to gain market share in the residential sector, driven by demand for slim sightlines, contemporary styling, improved thermal performance and long-term durability.

All Modeal products are PAS 24 compliant, providing installers and homeowners with independently tested security credentials. The range also benefits from modern thermal break technology, helping homeowners achieve excellent thermal performance while enjoying the aesthetic advantages of aluminium. Modeal’s new evolution in ventilation – a unique concealed trickle vent – dramatically enhances aesthetic appeal and increases airflow, ensuring compliance with Part F of the Building Regulations.

The range is offered in an almost limitless palette of colours, including a dual option with different colours for the exterior and interior.

A key feature of the Modeal proposition is the support available to retail installers. Aspirational marketing collateral is now available with a soon to be launched dedicated consumer website and a design-led social media presence in the pipeline; developed to help generate consumer interest and support sales conversions.

Jon Palethorpe, Joint Managing Director at A Plus Aluminium, said:

“Modeal is much more than a product range.  We’ve created a premium consumer brand that gives our installer partners a stronger retail proposition and helps them stand out in an increasingly competitive market.

“Homeowners are actively seeking high-quality aluminium windows and doors, but they also want reassurance, inspiration and confidence in their purchasing decisions.  Modeal provides installers with the products, branding and marketing support they need to win more enquiries and convert more sales.

“Alongside the marketing benefits, installers can rely on the quality and service A Plus Aluminium has built its reputation on over nearly four decades.  Every Modeal product is manufactured to exacting standards and designed to deliver exceptional performance, security and long-term value.”

The launch range includes Modeal casement windows, available in both flush and contemporary styles, and aluminium bifold and sliding door systems that maximise natural light and create seamless connections between home and garden.

Manufactured at A Plus Aluminium’s facilities in Hertfordshire and Bedfordshire, Modeal products combine clean contemporary styling with the strength, durability and sustainability advantages of aluminium.  Products are manufactured using material containing recycled content and aluminium remains one of the most recyclable construction materials available.

The Modeal range is available now.